Problem

Toda Freelancers was a new platform connecting freelancers with clients, but awareness among potential users was low. Competing freelance marketplaces were capturing attention, limiting early adoption and sign-ups. Without a clear launch strategy, the platform risked slow growth and missed opportunities.

Objective

• Drive user adoption and establish Toda Freelancers as a reliable freelance marketplace in Zimbabwe
  
  

Solution – What We Did

1. Launch Planning & Strategy – Identified where freelancers and clients spend time online, defined messaging, and set clear targets for sign-ups and engagement.
   
   
2. Content & Social Media – Produced posts and guides to introduce the platform to both audiences.
   
   
3. Organic Engagement – Ran campaigns on Facebook, Instagram, and TikTok to reach users and answer questions.
   
   
4. Paid Campaigns – Launched targeted campaigns for sign-ups, optimizing weekly based on results.
   
   
5. Tracking & Adjustments – Monitored activity and engagement, updating campaigns to improve adoption.
   
   

Results / Outcomes

• 5,000+ sign-ups during the initial campaign period
  
  
• Clear growth in freelancer and client activity
  
  
• Increased awareness among target users
  
  
• Established the platform as a usable and accessible freelance marketplace in Zimbabwe