Problem
BantuBuzz had a functional influencer marketplace but no active user community. Creators and brands weren’t discovering it, limiting campaigns and collaborations.

Objective
Grow the marketplace by attracting creators and brands and building activity on the platform.

Solution

• Designed messaging to explain the platform’s value to both sides
  
  
• Created social content spotlighting creators, campaigns and brand opportunities
  
  
• Launched awareness campaigns across key channels to increase sign-ups
  
  
• Used SEO content to improve ranking for influencer and UGC terms
  
  
• Monitored growth and adjusted content + ad spend to support active usage
  
  

Outcome
Activated BantuBuzz’s digital presence and campaigns, increasing sign-ups from creators and brands. The platform gained momentum and became a recognised space for collaboration.