Problem

Toda Rider was active in Zimbabwe, but many potential riders and drivers were unaware of the platform. Competing apps dominated attention, which limited downloads, driver sign-ups, and overall engagement. Without a focused strategy, Toda Rider risked losing market share.

Objective

• Increase adoption and establish Toda Rider as the #1 ride-hailing app in Zimbabwe

Solution – What We Did

1. Launch Planning & Strategy – Analyzed the market, defined target audiences for riders and drivers, and set clear goals for downloads and sign-ups.
2. Content & Social Media – Developed posts and campaigns highlighting app features for riders and earning opportunities for drivers.
3. Organic Engagement – Ran campaigns on Facebook, Instagram, and TikTok to raise awareness and respond to user questions.
4. Paid Campaigns – Executed targeted campaigns to drive downloads and driver recruitment, optimizing weekly based on performance.
5. Tracking & Refinement – Monitored metrics and adjusted messaging, visuals, and incentives to highlight Toda Rider’s advantages over competitors.

Results / Outcomes

• 10,000+ rider downloads, reaching #9 in Top Free Travel & Local apps in Zimbabwe
• Significant increase in driver sign-ups, expanding coverage across key areas
• Greater brand awareness and engagement among riders and drivers

Strengthened positioning as a leading and trusted ride-hailing platform in Zimbabwe