Problem

Makumbiri Game Park was receiving very low visitor numbers. Despite offering a solid outdoor and wildlife experience, awareness was limited and the park was not attracting a broad range of visitors or groups.

Objective

Increase visitor numbers by improving awareness, clarifying the park’s offering, and driving qualified leads to the park.

Solution

• Conducted an on-site visit to experience the park firsthand and understand the visitor journey
  
  
• Identified key selling points, activities, and experiences that were not being communicated clearly
  
  
• Developed clear content and messaging focused on experiences, group activities, and accessibility
  
  
• Created campaigns targeting different visitor segments, including families, groups, and younger audiences
  
  
• Launched lead-driven digital campaigns focused on enquiries, visits, and group bookings
  
  
• Monitored campaign performance and refined messaging based on response and engagement
  
  

Outcome

Makumbiri Game Park’s digital campaigns resulted in a 100% increase in visitor turnout. The park began attracting a wider mix of age groups and visitor types, including families, groups, and organised outings, significantly improving overall foot traffic and engagement.