Rapportech Africa designs and manages Instagram ad campaigns that stop the scroll, build your brand, and drive real business results. From Reels to Stories to Shopping, we put your business in front of the right people at the right time.
A plan for every budget.
Instagram has over 2 billion active users globally and is the number one platform for brand discovery, product research, and purchase decisions, especially among 18 to 45 year olds. If your business sells visually, Instagram Ads are non-negotiable.
Instagram was built for visuals. Your ads appear natively alongside organic content, beautiful images, compelling videos, and immersive Stories that feel natural, not intrusive.
Over 70% of Instagram users have discovered a new product or business on the platform. It's not just a social network, it's an active shopping and discovery tool your customers use every day.
Instagram's user base across Africa and Zimbabwe is growing rapidly. Younger, urban, and increasingly mobile audiences are spending more time on Instagram than any other platform.
Because Instagram is owned by Meta, you get access to the same powerful targeting engine as Facebook, interests, behaviours, demographics, lookalike audiences, and website retargeting.
Instagram Shopping, product tags, and direct checkout features make it easier than ever to turn a browsing session into a completed sale, all without leaving the app.
We manage every aspect of your Instagram ad campaigns, from audience research and creative strategy to daily optimisation and monthly reporting. You focus on your business, we handle the ads.
Sponsored posts that appear naturally in users’ Instagram feeds. We craft visually compelling images and videos paired with persuasive copy that drives clicks, enquiries, and sales.
Short-form vertical video ads that play between organic Reels. The fastest-growing format on Instagram, high engagement, wide reach, and ideal for showcasing your product or brand in action.
Full-screen vertical ads that appear between users’ Stories. With swipe-up links and interactive stickers, Stories Ads drive direct action, clicks, calls, form fills, and purchases.
Tag your products directly in ads and let users browse and purchase without leaving Instagram. Perfect for e-commerce and retail businesses looking to drive direct online sales.
Re-engage people who visited your website, watched your videos, or interacted with your Instagram profile. We build warm audience campaigns that convert interest into action.
Full ongoing management including audience testing, creative refreshes, budget optimisation, and regular performance reports. We track every metric and continuously improve your results.
We manage every aspect of your Instagram ad campaigns, from audience research and creative strategy to daily optimisation and monthly reporting. You focus on your business, we handle the ads.
We learn your business, your target audience, your competitors, and your advertising goals. Every campaign we build starts with a clear objective and a measurable outcome.
We map your ideal customer, age, location, interests, behaviours, and buying patterns. We build multiple audience segments to test and identify who responds best to your ads.
We develop the creative direction for your campaign , ad formats, visual style, messaging, offers, and calls to action, all optimised for Instagram’s visual-first environment.
We build your campaigns inside Meta Ads Manager, install the Meta Pixel on your website, configure conversion tracking, and connect your Instagram Shopping catalogue if applicable.
Your campaigns go live. We monitor performance daily, watching for what’s working and making real-time adjustments to targeting, bids, and creative to maximise results from day one.
Ongoing A/B testing of audiences, creatives, and offers. Regular performance reports in plain language. We scale what works and cut what doesn’t, so your results improve every month.
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